Wunderman was to host a day where leadership from all regions and clients alike met. Knowing the event would touch on discussions of the not so distant future, Innovation Day needed to inspire & excite.
Lucky Lab Rescue & Adoption
LLR+A is a non-profit org that helps rescued labs and loving families find each other. They were in need of a fresh new look. Since this org is such a good cause, I designed it after a good boy.
As a pro-bono client, AFF offered Wunderman and myself the opportunity design each year’s look and feel. This year was inspired off of Austin’s love and nostalgia for neon signs.
Unproduced poster but a personal favorite submission of mine. Partner: Katie Castillo
Art Direction / Digital / Branding —
Tasked to provide any brand a digital extension, my partner and I landed on a Kotex®.
Ko-op — a mobile app — was to build off the strengths of Kotex’s brand, remove the taboos surrounding periods and encourage woman-to-woman camaraderie.
Copywriter: Grace Messarra
Art Direction / Branding —
I assisted Wunderman and Y&R in acquiring Reliant (NRG) and launching our Life Switched On campaign in time for Super Bowl LI (2017).
I had a hand in the campaign’s branding and marketing materials. That includes emails, banner ads, billboards, TV spots and OOH activations. Having the game take place in Houston’s NRG Stadium allowed for a citywide takeover.
With the introduction of Oreo Thins, I wanted to make a series of prints that would capture the flat & playful aesthetic that the Wunderfilled campaign achieved. And, of course, demonstrate the new waist line on this cookie.